Heil Trailer International, owned by American Industrial Partners (AIP), today revealed its new company logo, designed to represent the brand’s revitalization and ongoing leadership in the transportation and energy industries. The new logo will soon be appearing on all Heil Trailer products and collateral marketing material and be supported in advertising efforts moving forward.
For much of the company’s 113-year history, the original cast-plated Heil logo on the rear bumpers of its products has made Heil Trailer one of the most recognizable names in the transportation industry. In keeping with the brand’s renewed invigoration and positioning, the new logo has been created to reflect the company’s strategic market focus and long-standing leadership within the industry.
The new Heil Trailer logo design features a modern interpretation of the iconic Heil badge, highlighted with contemporary lettering, sharper edges and an overall cleaner design that reflects the company’s focus on precision and innovative trailer design.
“There’s no doubt, when you look at this new logo, that positive change is happening everywhere at Heil Trailer—we’re a stronger, more agile company with increasing momentum, able to meet the region- and load-specific needs of our customers in all 50 States and 85 countries around the globe,” said Randall Swift, CEO of Heil Trailer, International. “It’s a decidedly positive outlook that makes this new logo fit perfectly with our strategic vision for the future of Heil Trailer.”
The company plans to introduce the new logo with placements on its products, its six manufacturing facilities, across the network of Heil Trailer dealers and Authorized Service Centers, brochures and everywhere the Heil Trailer name is represented.
Established in 1901, Heil Trailer International, Co. is the leading brand of durable tank trailers and is known for the enduring performance of its products, industry-leading support and solutions-driven customer service. A manufacturer of liquid, dry bulk, oilfield, construction, platform, specialized, towing and defense trailers, Heil designs its products to meet the most stringent region- and load-specific requirements in 85 countries around the globe. Heil Trailer International, Co. is owned by American Industrial Partners, an operationally oriented middle-market private equity firm that makes control investments in North American-based industrial businesses serving domestic and global markets. Heil Trailer International, Co. is headquartered in Cleveland, Tennessee. For more information about Heil Trailer, visit www.heiltrailer.com.